Marketing Manager - Social & Content (On-site)

POSITION SUMMARY: Are you a strategic marketer who thrives at the intersection of creativity, data, and execution? Winter Park Resort is seeking a Marketing Manager to lead initiatives across social media, paid media, and content marketing. This role blends hands-on execution with big-picture strategy — ensuring our brand stories connect with the right audiences, through the right channels, at the right time. The Marketing Manager will oversee channel planning and execution across social (organic + paid), digital content, and campaign initiatives, aligning closely with resort goals. They will be responsible for developing integrated campaigns, optimizing performance, and ensuring brand consistency across all marketing touchpoints. This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team. WAGE: The base pay range below represents the low and high end of Winter Park Resorts’ salary pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resorts’ total compensation package for employees. Other rewards may include many region-specific benefits. Salary Range: $67,000 to $76,000 annually. ESSENTIAL DUTIES: Creative Paid Media Collaboration & Strategy Contribute to the planning, management, and optimization of paid media creative campaigns across social and digital platforms. Bring channel knowledge and insights to guide targeting, creative selection, and campaign testing. Partner with agencies and internal teams to ensure paid strategies are aligned with broader marketing goals—particularly within social, messaging, and creative initiatives. Monitor performance metrics, share insights, and make